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Genesis Fortifying Hair Care

97% less hair fall due to breakage from brushing.*
Meet Genesis, our new dual action fortifying haircare system. Nearly 88% of women
experience it: hair fall from frequent brushing, blow-dry heat, and overstyling.
Finally, Kerastase is addressing this all-too-common problem with a hair fall solution for a
new generation. With Genesis, a powerful haircare range that addresses hair fall due to
breakage from brushing, your days of seeing hair on your brush are finally over.
Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur
+ Sérum Fortifiant vs. Non-Conditioning Shampoo.

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kerastase genesis bain hydra fortifiant shampoo — Bain Hydra-Fortifiant Shampoo
Delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing.

Old price New price $38.00 ($0.15/ml.)

One size available

250 ml

kerastase genesis bain nutri fortifiant shampoo — Bain Nutri-Fortifiant Shampoo
Fortifying shampoo for normal to dry, weakened hair that is prone to falling due to breakage from brushing.

Old price New price $38.00 ($0.15/ml.)

One size available

250 ml

kerastase genesis masque reconstituant hair mask — Masque Reconstituant Hair Mask
Intense fortifying hair mask for weakened hair that is prone to falling due to breakage from brushing. For weekly use.

Old price New price $64.00 ($0.32/ml.)

One size available

200 ml

kerastase genesis fondant renforcateur conditioner — Fondant Renforçateur Conditioner
Lightweight fortifying conditioner for weakened hair that is prone to falling due to breakage from brushing. For daily use.

Old price New price $44.00 ($0.22/ml.)

One size available

200 ml

kerastase genesis serum fortifiant hair serum — Serum Fortifiant Hair Serum
Daily fortifying serum for weakened hair that is prone to falling due to breakage from brushing.

Old price New price $56.00 ($0.62/ml.)

One size available

90 ml

kerastase genesis defense thermique blow dry primer — Defense Thermique Blow Dry Primer
Fortifying blow dry heat protectant for weakened hair that is prone to falling due to breakage from brushing.

Old price New price $42.00 ($0.28/ml.)

One size available

150 ml

1. CLEANSE

The First Dual Action Fortifying Hair Care

Bain Hydra-Fortifiant
Fortifying Shampoo

Perfect for normal to oily, weakened hair prone to falling due to breakage from brushing
- Gently removes sebum and pollution particles from scalp and hair
- Provides anti-oiliness
- Prevents risk of hair fall due to breakage from brushing
- Apply to wet hair, lather, rinse, repeat

shop the normal to dry hair shampoo

Bain Nutri-Fortifiant
Fortifying Shampoo

Perfect for normal to dry weakened hair, prone to falling due to breakage from brushing.
- Gently cleanses scalp and hair while adding moisture
- Provides intense nourishment and gently detangles hair
- Prevents risk of hair fall due to breakage from brushing
- Apply to damp hair, lather, rinse, repeat

shop the normal to oily hair shampoo

2. TREAT

Fondant Renforçateur
Fortifying Conditioner

Lightweight conditioner with anti-breakage action that fortifies the fiber and reinforces its resistance to breakage.
- Provides immediate strength and softness
- Detangles and adds body
- Provides moisture and shine
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly

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Masque Reconstituant
Fortifying Masque

Intensely rich masque for weakened hair that fortifies to reduce hair fall due to breakage from brushing.
- Intense nourishment and hydration
- Smooths and detangles
- Fortifies against breakage
- Apply to shampooed, towel dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly

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3. PRIME + FORTIFY

Défense Thermique
Fortifying Blow-Dry Fluid

Blow-dry spray for weakened hair that fortifies to reduce hair fall due to breakage from brushing.
- Detangles and hydrates without frizz
- Eases blow-drying and styling
- Protects hair from blow-dry heat
- 24H protection against frizz even in high conditions of humidity
- Apply from mid-lengths to ends of wet hair. Blow dry

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4. FORTIFY

Sérum Fortifiant
Daily Fortifying Serum

Daily fortifying serum for weakened hair that strengthens to reduce hair fall due to breakage from brushing.
- Use once daily in the morning of before going to bed
- Apply 4 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark
- Massage gently
- Do not rinse
- Use daily

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More Strength. Less Breakage.

Delicately cleanse & reduce hair fall due to breakage from brushing with our system for normal to oily hair.

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Care for Dry, Weakened Hair

Hair is up to 89% more smooth and conditioned* with our system for normal to dry hair.

*Vs. non-conditioning shampoo
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Discover the causes
of hair fall due to breakage from brushing.

External factors and daily stressors such as brushing, heat and over styling cause the fiber weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can further weaken hair.

Genesis addresses the solution to hair fall
due to breakage from brushing.
Our panel of 3 experts encourages women
to take a 360 degree approach
to their haircare regimen.

Hold onto your hair

What you are searching for is a beauty remedy - something with beautiful lather and fragrances, everything you’ve come to expect from your previous hair products combined with strengthening & fortifying benefits.

A hair fall due to breakage from brushing solution for a new generation

You want to solve hair fall due to breakage from brushing with a luxurious, sophisticated, holistic, science-backed system. Kérastase listened to your concerns and responded with a modern solution to a modern problem.

97% Less Hair Fall Due to
Breakage from Brushing*.
More Strength.
Less Breakage.

*System of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs Non-Conditioning Shampoo

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Our Potent Fortifying Formulas

The Genesis range features complexes with
Edelweiss Native Cells, Ginger Root, Arginine + Caffeine.
This system provides immediate strength and softness, detangles & adds moisture.

Shop The Complete Routine

Genesis combines the efficacious solution to hair fall
due to breakage from brushing with the indulgence of a hair ritual.
With Genesis, Never Be Afraid of Falling.